November 04, 2014
LEBANON, Tenn. (November 4, 2014) – Cracker Barrel Old Country Store® is honoring the many contributions of U.S. military veterans this year with a promotion in all 634 stores in 42 states that includes a complimentary Double Chocolate Fudge Coca-Cola® Cake dessert to veterans and an opportunity for guests to make purchases that support the United Service Organizations (USO).
"We salute all veterans who have defended our country and protected our freedom. They sacrificed time with their families in service to all Americans," said Sandra Cochran, former Army captain and Cracker Barrel Old Country Store, Inc. CEO and president.
For 45 years, Cracker Barrel has demonstrated support of servicemen, servicewomen and veterans. This year Cracker Barrel will offer veteran guests a complimentary Double Chocolate Fudge Coca-Cola® Cake dessert during lunch and dinner on Nov. 11, to thank them for their commitment and sacrifice. The partnership between Cracker Barrel and USO was made possible by The Coca-Cola Company’s longstanding relationship with both organizations.
Along with the complimentary dessert for veterans, Cracker Barrel guests may purchase the Double Chocolate Fudge Coca-Cola® Cake on Nov. 11, or select retail items from the Red, White & Blue collection from Nov. 1-11, and 10 percent of all proceeds will be donated to the USO. The retail items include God Bless America and Colossal Flag Tervis, Land of Free Word Block, Peg Game, Flag Cookie, All American Mix, and Camo and Pink Camo Jelly Bellies.
The USO is a nonprofit organization dedicated to supporting the military community from the moment one joins the military, throughout deployments and as troops transition into civilian life after their service.
"We are excited that Cracker Barrel customers will be able to help support the USO this Veterans Day," said USO VP Corporate Alliances Christy Hartsell. "Partnerships like this make it possible for us to remain by the side of our men and women in uniform and their loved ones."
In addition to the in-store promotion, Cracker Barrel will honor and recognize employees who are veterans on the company’s Facebook page between Nov. 1-11 at www.facebook.com/crackerbarrel.
About Cracker Barrel
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its made from scratch biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn., and operates 634 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com
The USO lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors, troops in transition and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.
Teresa N. Miller, Corporate Communications
Cracker Barrel Old Country Store, Inc.