Our Vision and Strategy

At Cracker Barrel Old Country Store, the ideals of fairness, mutual respect and equal opportunity for all people are at the core of our corporate culture and the driving force behind our diversity efforts. Our holistic approach to diversity helps facilitate and authenticate the relationships we have with our guest and suppliers, enabling us to speak to them in-culture and in-language.

Why Diversity and Inclusion matters at Cracker Barrel

Enhance the Core – Workplace: Recruit, develop, and retain a high performance workforce that reflects the communities in which we operate.

Workforce and community demographics are changing. As the economy continues to recover, the competition to attract and retain top talent will only increase. We must establish a best place to work culture to ensure our business success.

Expand the Footprint – Marketplace: Increase Cracker Barrel’s footprint in diversity markets.

Guest and suppliers in our industry are becoming increasingly diverse – ultimately making their needs and experiential requirements more diverse. We must be able to understand, interface, partner, and respond.

Extend the Brand – Community: Support the economic health and sustainability of the communities where we live, work, operate, and serve.

In the community exist our current employees, guest, and suppliers. In the community exist our future employees, guest, and suppliers. We must be positioned to relate to, engage, and support them.

Diversity Mission Statement

Leveraging the power of our diversity to create and foster engagement in the workplace, win in the marketplace, and make a difference in our communities.

Diversity Vision Statement

To create a high performance organization by leveraging the uniqueness of every employee throughout Cracker Barrel in a manner that benefits our guest, our communities and one another.