Cracker Barrel Old Country Store® and Country Living Magazine Partner for Second Annual “Flip It Forward Day” Supporting Operation Homefront

2/23/2017

One-day event will help Operation Homefront build strong, stable and secure military families through national pancake breakfast fundraiser

Today, Cracker Barrel Old Country Store® and Country Living magazine announced the second annual “Flip It Forward Day,” a nationwide event honoring America’s heroes through an in-store and online charitable pancake breakfast fundraiser. On Thursday, March 2, 2017, guests may join Cracker Barrel from store opening until 2 p.m. in all locations nationwide to lend their support for Operation Homefront by purchasing a Momma’s Pancake Breakfast. For every purchase of the Momma’s Pancake Breakfast, Cracker Barrel will donate 20 percent of the sales price for each, up to a maximum donation of $75,000, to Operation Homefront in support of its mission to build strong, stable, and secure military families. This year, Cracker Barrel will also donate 20 percent of the proceeds from Cracker Barrel Pancake Mix, Cracker Barrel Natural Syrup and Cracker Barrel Sugar Free Syrup sold in stores and online from 6 a.m. to 2 p.m. CT.

“Since 1969, Cracker Barrel has been connecting families around the dinner table, establishing a feeling of ‘home’ when walking into a Cracker Barrel store,” said Cracker Barrel Old Country Store Chief People Officer Beverly Carmichael. “We strive to create a warm, welcoming environment that’s a home-away-from-home for our guests where they’re cared for like family and enjoy real home-style food. Because of this, we believe in the importance of strengthening family bonds and supporting programs that strengthen the bonds of military families.”

Momma’s Pancake Breakfast features three freshly made Buttermilk Pancakes served with 100 percent Pure Natural Syrup served warm, plus two eggs cooked to order and a choice of smoked sausage patties, thick sliced bacon, turkey sausage or turkey bacon.

Country Living has partnered with Cracker Barrel on “Flip It Forward Day” for the past two years and features the promotion in the March issue of the magazine, encouraging guests to join Cracker Barrel in supporting military families through Operation Homefront.

Country Living is all about celebrating a lifestyle that embraces home, food and family – a lifestyle that wouldn’t be possible without the service of brave men and women in our military,” said Country Living Editor-in-Chief Rachel Hardage Barrett. “We are excited to work alongside Cracker Barrel for the second annual ‘Flip It Forward Day’ and hope this brings the community together on a larger scale as we recognize the men, women and their families who have made tremendous sacrifices for our country.” Since its foundation shortly after 9/11, Operation Homefront has served military families with thousands of volunteers across the country. The organization provides valuable programs addressing short-term and long-term stability and support needs in which to build strong, stable and secure military families and honor their patriotism and service to the United States. A key service provided by Operation Homefront is recurring family support, in the form of Hearts of Valor caregiver support program, Homefront Celebrations to recognize military spouses, holiday programs to provide meals and toys, and many more. Through these key services and programs, Operation Homefront can help military families overcome many challenges inherent in military life and service.

“Cracker Barrel has been and continues to be an amazing partner as they share our deep appreciation for all our nation’s military families do to protect the freedoms we enjoy daily. Their fun and innovative ‘Flip It Forward Day’ allows us to celebrate all the good they do for all of us,” said Operation Homefront president and CEO Brig. Gen. (ret) John I. Pray Jr. “We are proud to stand alongside Cracker Barrel and Country Living, in thanking this very special and deserving group of our fellow citizens.”

Cracker Barrel is encouraging guests to share the upcoming “Flip it Forward Day” through their social channels. A virtual pancake GIF will allow users to share an invite to “Flip it Forward Day” by "flipping" digital pancakes to their family and friends. Cracker Barrel is also partnering with famous pancake artist Nathan Shields to create pancake art illustrating the work of Operation Homefront. Timelapse videos will demonstrate how the designs are created, and still images of the final products will be shared on Cracker Barrel’s Facebook, Twitter and Instagram channels.

Cracker Barrel has long supported military-focused programs, including the USO, Fisher House, National Military Family Association, Children of Fallen Patriots Foundation, United Through Reading and the National Museum of the United States Army, among many others. On June 30, 2016, Cracker Barrel committed to contributing $100,000 to Operation Homefront over the next year, and The Cracker Barrel Old Country Store Foundation has since pledged an additional $100,000 donation.

More information on “Flip It Forward Day” is available at countryliving.com/flipitforward and locations of all Cracker Barrel stores can be found at crackerbarrel.com.

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc., and its affiliates operate 641 Cracker Barrel Old Country Store® company-owned locations in 43 states and own the fast casual restaurants Holler & Dash™. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America. For more information about the company, visit crackerbarrel.com.

About Country Living
Country Living (www.countryliving.com) is a shelter-lifestyle magazine focusing on a variety of topics including decorating, antiques, cooking, travel, remodeling and gardening. In addition to its U.S. flagship, Country Living publishes a United Kingdom edition. Country Living is published by Hearst Magazines, a unit of Hearst (www.hearst.com), one of the nation's largest diversified media and information companies with interests in magazines, newspapers, digital media, business media and television. Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2016 MRI/GfK at 79.5 million) and 54 million site visitors each month (comScore), with a social media following of 115.5 million. Follow Country Living on Twitter, Facebook, Pinterest and Instagram.

About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, visit OperationHomefront.org.