Expansion brings Cracker Barrel’s mission of “Pleasing People” to new guests
Cracker Barrel Old Country Store® is proud to announce the opening of its store in Tualatin, Ore., the first Cracker Barrel® location on the West Coast. On Monday, April 17 at 6 a.m. PDT, residents of the Portland area will begin enjoying the unique blend of dining and shopping that is found only at Cracker Barrel. Cracker Barrel plans to bring its homestyle, authentic cooking and range of high-quality retail offerings, all offered at a fair price, to three more Portland-area locations. Cracker Barrel’s entry into the Portland area marks a key expansion of Cracker Barrel’s footprint and the brand’s commitment to deliver to new guests the unique experience that has made Cracker Barrel so popular.
“With the opening of our first store in the Portland area, Cracker Barrel is bringing its mission of ‘Pleasing People’ to the West Coast,” said Nick Flanagan, Senior Vice President, Restaurant & Retail Operations at Cracker Barrel. “Cracker Barrel has sourced high-quality ingredients from the West Coast for its stores for many years, and we are looking forward to growing as a member of the Tualatin community. We invite everyone in the Portland area to relax, dine and shop in what we hope will become their ‘home away from home.’”
At the new store, guests will be able to enjoy breakfast all day, with lunch and dinner options beginning at 11 a.m., including meals prepared from scratch like homemade chicken n’ dumplins, as well as the Wholesome Fixins menu of classic country meals with a lighter twist. Each Cracker Barrel store is uniquely decorated with real Americana artifacts, memorabilia and signage. In Tualatin, Cracker Barrel’s new store celebrates the history and culture of the local area through decorative walls that pay homage to the famous Oregon Trail, the region’s contributions to agriculture and music, Portland’s status as a research hub and to the much-loved pastimes of bicycling and skiing. Guests will also enjoy shopping in the old country store for toys, games, food items, apparel, accessories and other unique items.
Cracker Barrel, who features music in the retail portion of its many stores, has partnered with the Youth Music Project , a local Oregon organization, and country artist Lauren Alaina to encourage guests to join them in supporting music education in the area. Cracker Barrel is providing support to Youth Music Group’s scholarship program to send children in need to summer music camp and on Saturday, April 8, Cracker Barrel kicked off a “Sounds Like Home” event with Youth Music Project at the Cracker Barrel store in Tualatin by hosting elementary-age children, who received a private music lesson from Alaina. As part of the “Sounds Like Home” program, Youth Music Project students will join and perform alongside Lauren Alaina on stage at the Oregon Jamboree Music Festival in August.
The Tualatin store will be open Sunday through Thursday, 6 a.m. to 10 p.m. PDT, and Friday and Saturday, 6 a.m. to 11 p.m. PDT. With this location, Cracker Barrel brings approximately 180 full and part-time jobs to the Portland-area. William Morrison has been named general manager and has worked at Cracker Barrel for nearly 20 years.
Cracker Barrel serves an average of 1,000 guests a day in its 643 restaurants and old country stores located in 44 states. To keep up with the latest news on the Tualatin store, visit the Cracker Barrel Tualatin Facebook page at facebook.com/crackerbarrel.tualatin.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 643 Cracker Barrel Old Country Store® company-owned locations in 44 states and own the fast casual restaurants Holler & Dash™. Nation’s Restaurant News’ 2016 Consumer Picks survey named Cracker Barrel Old Country Store® the Best Family-Dining Restaurant in America. For more information about the company, visit crackerbarrel.com.
About Youth Music Project
Youth Music Project is a nonprofit 501(c)(3) dedicated to providing outstanding rock, pop, and country music education for youths by offering tuition assistance, instrument rental, and exceptional, state-of-the-art performance opportunities. Offerings include early childhood music education, after-school group and private lessons, and summer camps. YMP believes music is essential for child development and that all children deserve access to quality musical experiences. YMP offers individual, group and summer camp music instruction in piano, violin, drums, guitar, bass, ukulele and voice. Launched out of a travel trailer in 2012, YMP went from a traveling music program to having a permanent home in a state-of-the-art facility in West Linn, Oregon. In 2016, YMP provided music education to 1,548 unique students, 38% of whom attended tuition-free. For more information or to sign up for classes, visit www.youthmusicproject.org.