Cracker Barrel Old Country Store® Announces Content Creator Studio to Provide Backstage Coverage of the 2016 ACM Party For A Cause® Festival

3/31/2016

Social media stars Blair Fowler, Amymarie Gaertner, Brodie Smith, 80Fitz, Doug The Pug, and more to interview country artists inside the Content Creator Studio powered by Cracker Barrel Old Country Store®

This week, Cracker Barrel Old Country Store®will share coverage from backstage at the 4th Annual ACM Party For A Cause® Festival through its Content Creator Studio. The Content Creator Studio, part of the Cracker Barrel Old Country Store Spotlight Music program, will host several of today’s most popular social media stars as they conduct exclusive interviews with some of country music’s top artists during the Festival from Friday, April 1 – Sunday, April 3, 2016 in Las Vegas.

Music fans and festival goers can find these exclusive interviews, photos and videos on Cracker Barrel’s website at crackerbarrel.com/ACMparty and many of the brand’s other channels, including Facebook, Instagram and Twitter.

For three days, the four themed sections within the Content Creator Studio powered by Cracker Barrel will be home to social media stars with a combined digital reach of 22 million followers. These include YouTube beauty star and “The Amazing Race” competitor Blair Fowler, Instagram favorite Doug the Pug, American Ultimate Disc League player and trick shot performer Brodie Smith, beatboxer and “Pitch Perfect 2” star 80Fitz, self-taught dance sensation Amymarie Gaertner and more.

Additionally, Allure magazine will conduct interviews with the artists coming through the Content Creator Studio powered by Cracker Barrel about various topics, including music, beauty, fashion, lifestyle and more.

Music making app Smule will power the lounge area of the Studio where artists can interact with their social media followers and share their experience in the Studio throughout the ACM Party For A Cause Festival.

“Music has been part of Cracker Barrel’s story since its founding in 1969 and remains a cornerstone of the brand today,” said Cracker Barrel Old Country Store Senior Marketing Manager Julie Ulmer. “Through partnerships with artists and events such as this, Cracker Barrel is able to utilize technology to connect with consumers to provide exclusive music and entertaining experiences. Our Content Creator Studio at the ACM Party For A Cause Festival allows us to give guests and music lovers nationwide unique content from today’s top social media stars and country artists.”

The Cracker Barrel Old Country Store Spotlight Music program has also featured recent partnerships with the brand’s first pop artists – a cappella group Pentatonix and “Fight Song” singer Rachel Platten – as well as soul R&B singer-songwriter Anthony Hamilton, and country mainstays Jason Isbell, Zac Brown, Miranda Lambert, Morgane Stapleton with Chris Stapleton, and Jamey Johnson on the just released “Southern Family” album.

The 4th Annual ACM Party for a Cause® Festival is part of The Week Vegas Goes Country® leading up to the 51st Academy of Country Music Awards on Sunday, April 3, 2016 at 8:00 p.m. EST /delayed PST on the CBS Television Network.

About ACM Party For A Cause Festival:
The ACM Party For A Cause® Festival is the Academy’s annual country music experience held in Las Vegas, with ticket proceeds benefiting the charitable arm, ACM Lifting Lives. Generous giving from fans and partnerships with artists and corporate sponsors allow ACM Lifting Lives to develop and fund music-related therapy and education programs. Through ticket proceeds from the Festival, ACM Lifting Lives aids military programs that use music therapy as a means to help our veterans and wounded warriors ease back into civilian life. More than $400,000 in Festival ticket proceeds has been donated to various military organizations in just three years. The 4th Annual ACM Party For A Cause Festival takes place Friday, April 1 – Sunday, April 3, 2016 at the Las Vegas Festival Grounds and is headlined by Carrie Underwood, Dierks Bentley and Kenny Chesney, respectively. The three-day event includes multiple stages, ongoing live music performances, interactive games, a country marketplace and more. Single or three-day passes are available at www.ticketmaster.com. For more information, visit www.ACMpartyforacause.com.

About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel Old Country Store, Inc. and its affiliates operate 635 Cracker Barrel Old Country Store® company-owned locations in 42 states and owns the fast casual restaurant Holler & Dash. Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker Barrel Old Country Store® the winner in two Family-Dining Restaurants categories – Menu Variety and Atmosphere. For more information about the company, visit crackerbarrel.com.

Cracker Barrel Contact:
Breeanna Straessle
media.relations@crackerbarrel.com
615-443-9589

ACM Party For A Cause Contact:
Brian Rubin
Brian.Rubin@pmkbnc.com
310-854-4800