Cracker Barrel Old Country Store® Supports the USO’s Transition 360 Alliance Through a Special Veterans Day Promotion

11/3/2015

Promotion Includes Donation to the USO’s Transition 360 Alliance and Complimentary Double Chocolate Fudge Coca-Cola® Cake Dessert for Veterans

LEBANON, Tenn. (Nov. 3, 2015) – This Veterans Day, Cracker Barrel Old Country Store® will show its appreciation for the U.S. military by offering veterans a complimentary Double Chocolate Fudge Coca-Cola® Cake dessert and supporting the United Service Organizations (USO). Cracker Barrel is encouraging guests to purchase in-store the Double Chocolate Fudge Coca-Cola® Cake on Nov. 11 and select retail items from now until Nov. 11 to support the USO’s Transition 360 Alliance, an initiative that assists military personnel and their families as they transition from military life back into civilian life.

For years, Cracker Barrel has demonstrated commitment to assist service members and veterans. This year Cracker Barrel will offer veterans a complimentary Double Chocolate Fudge Coca-Cola® Cake dessert during lunch and dinner on Wed., Nov. 11 at all 635 Cracker Barrel Old Country Store locations to thank them for their bravery and sacrifice.

Guests may join Cracker Barrel and lend their support by purchasing the Double Chocolate Fudge Coca-Cola® Cake on Veterans Day, as well as, select retail items now through Veterans Day while supplies last. The retail items include a paracord bracelet, flag cookie, Bless the U.S.A. Tervis tumbler and mug, and more. Ten percent of the sales price of the purchase of the cake and the retail items will be donated to the USO Transition 360 Alliance.

“Transitioning out of the military can be a difficult process, so providing our military with the resources to reintegrate into civilian life is paramount," said USO Vice President of Development Chad Hartman. “We are proud to have Cracker Barrel join us this Veterans Day. Partnerships like this make it possible for the USO to extend its reach in supporting service members and their families as they transition out of the military.”

It is estimated by the Department of Defense that more than 250,000 service members will transition back into civilian communities each year over the next four years. Transition 360 Alliance leverages USO’s global resources and the expertise of other nonprofit organizations to provide a range of impactful programs and services to support troops and military families in developing their life plans, pursuing new career paths, and strengthening their families and community networks. Partners of the USO Transition 360 Alliance include RP/6, Hire Heroes USA, Stronger Families and Comfort Crew for Military Kids. For more information about Transition 360 Alliance, visit www.uso.org/360.

“At Cracker Barrel, we honor the extraordinary sacrifices our troops have made to defend our country and protect our freedom,” said Cracker Barrel Old Country Store, Inc. Senior Vice President of Marketing Chris Ciavarra. “Our employees and guests understand the importance of supporting service members and their families through their transition from combat to the workforce.”

Cracker Barrel has long supported military-focused programs, including the National Museum of the United States Army, National Military Family Association and Wounded Warrior Project Soldier Ride. Earlier this year, Cracker Barrel donated over $100,000 to the USO as part of the second annual The Four-Star Salute®, an online charity auction, in-store promotion and online sweepstakes sponsored by Cracker Barrel.

About Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL) was established in 1969 in Lebanon, Tenn. and operates 635 company-owned locations in 42 states. Nation’s Restaurant News’ 2015 Consumer Picks survey named Cracker Barrel Old Country Store® the winner in two Family-Dining Restaurants categories – Menu Variety and Atmosphere. For more information about the company, visit crackerbarrel.com.

About the USO

The USO strengthens America’s military service members by maintaining their connections to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private, non-profit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. To join us in this important mission, and to learn more about the USO, please visit uso.org.