News Releases

Cracker Barrel to Offer New Exclusive Lady Vols Merchandise

LEBANON, Tenn. - (March 10) - The Lady Vols recently helped their coach accomplish a feat no coach, male or female, in history ever has -- her 1,000th win. To honor the Lady Vols achievement, Cracker Barrel Old Country Store^® (Cracker Barrel) has developed an exclusive line of Lady Vols merchandise available only at Cracker Barrel locations in Tennessee.

The Lady Vols have a long lineage of success and have proudly represented the state of Tennessee for decades. With Tennessee pride also running deep in Cracker Barrel's history, they have launched a pilot program to recognize the team's achievements by offering a limited edition Lady Vols merchandise line featuring: rockers, sweatshirts, T-shirts, hats, nightlights, picture frames; and books such as "Reach for the Summit" and "Raise the Roof."

With every Lady Vols purchase, a portion of the proceeds will go to the University of Tennessee Women's Athletic Department. The University will use the money to help support women's athletic programs that do not typically receive the same level of financial support and exposure as the women's basketball team.

"Cracker Barrel is excited about this new offering and joining the state of Tennessee in celebrating the success of the Lady Vols," said Terry Maxwell, Senior Vice President Retail at Cracker Barrel. "We owe it to our guests to bring new and exciting ideas and what better way, than to celebrate a home state triumph."

Visit www.crackerbarrel.com to find the closest Tennessee location to pick up your Lady Vols merchandise.

About Cracker Barrel
Cracker Barrel Old Country Store restaurants provide a friendly home-away-from-home in their old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that's surprisingly unique, genuinely fun and reminiscent of America's country heritage...all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n' dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL - News) was established in 1969 in Lebanon, Tenn. and operates 593 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. - 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit: www.crackerbarrel.com.

Contact: Amy Robinson
Phone: 404-879-9263
Email: amy.robinson@ketchum.com

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